Absolut Vodka which was a product from Sweden became popular in U.S.A market from 1980 onwards till 2002 and became the world famous brand for Vodka. details regarding advertising skills used by Absolut Vodka is required.|||They used a great deal of college marketing. They placed ads in places where college kids would see them. The shape of the bottle became the brand image so it was easy to spot at a party or liquor store. They had more ads than I can remember with the shape of the bottle created out of place. If you are over 21 do a google image search and you will see what I'm describing. Marketing to drinkers who do not have a preference usually keeps them forever. Absolut kept going for the younger crowd. As they grew up, Absolut increased market share.|||Big Tony hit the nail on the head, they used famous artists to portray the Absolut bottle in various formats and it worked to perfection increasing their market share, but alas as the USA usually does the fad of Absolut faded into the fad of Kettle One the so-called triple distilled vodka and now it has changed into Grey Goose the "best tasting vodka in the world". How fickle we Americans are we just always are looking for the latest 'in' product whether or not it is good, we just want to look good.
It is a sad commentary on our life when we allow advertising to govern our choices rather than make them ourselves and be independent in our ways.|||See the following for details on the brand's success in the U.S:
http://icmr.icfai.org/casestudies/catalo鈥?/a>
It's just an overview but it's a start.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment