Who is the Absolut Man in the Absolut Vodka commercial?

Who is the "absolut man" in the first absolut vodka commercial that is getting out of a car and has a burgundy colored coat on?|||I don't know if it was the first commercial, but I know Steve McQueen (taken from an old scene)appears in a commercial for Absolut.|||If you ask "Sex and the City" they'd say Smith Jarrod!